When it comes to carry out a non-profit mission, the primary thing you should check out is how to get donations online effectively. It is dealing with the way you are fundraising through the smart ways. In this case, encouraging the donors to go digital is much important to manage the donation.
Now no matter whether you are already running on donations online or starting up a new one, you had better have a look at the following guide on how to get donations online and optimize your digital contributions.
- 1 Creating A Form of Donation
- 2 Embedding Your Form of Donation on Your Website
- 3 Choose A Payment Processor
- 4 Automate The Distribution Of Donation Receipts
- 5 Segment The Email List of Your Donors
- 6 Use Email to Promote Your Donation Form
- 7 Recognize The Non-Digital Donors
- 8 Ask Your Donors To Go Paperless
Creating A Form of Donation
In raising the donation online, the primary step you can do early is creating a form of donations that you can develop in order to get the potential donors. One thing to remember is to make sure that the future donors will not have to dig for the option once they navigate to your website for donating. All you need to do is provide them with the tool to enable them to support you using a few clicks only. Thus, they need a simple and easy way to access. In this regards, a form of donation is considered as the best way help them easily access you.
To create an easy form of donation, Keela is a system along with the customizable form. It is a tool allowing you to show your branding. It comes with a user-friendly feature, your donors will enjoy experiencing a donation form session. To customize the form, a logo can be added along with the images as well as videos to represent your organization and communicate your story.
Considering that a form is aimed to direct the donors to complete their contribution, a form must be simple without using any element that can distract the viewers or visitors. Make sure your donation page is featuring easy navigation and beautifully designed. Usually, a link of Annual reports is included to show the donor’s contributions. Further, the donors will receive email as notification after they are donating. This is aimed to build legitimacy and trust.
Embedding Your Form of Donation on Your Website
The second step is to embed the form of donation on your website. In general, providing a link for the form of donation to get to your website is common. This way, there are two options to donations online by creating online form. First, you can make a separate webpage, and second, you can embed the form in your website.
To get the best result simply, we recommend that you embed your donation form directly on your website. This will enable your visitors to stay on your website while they also have a journey in surfing your website comfortably.
Choose A Payment Processor
The third step on how to get donations online is to integrate a payment processor so that you can accept the donations. In this regards, the most well-known platforms to help you accept online donations are Paypal and Stripe. These two platforms are offering a nonprofit discount.
Automate The Distribution Of Donation Receipts
The next step you should take is concerning the donation receipts. Typically, donations receipts are distributed automatically to the donors in PDF format. This will noticeably reduce your stress as well as save your time. If you are optioning Keela, the process will be just easy to take care.
Once you notice a donation comes through the online donation form, the receipt will be emailed to the donors just after they have donated. This process is usually done automatically. Usually, the automatic receipts include the Donation ID, Name and Address of Organization, Serial Number and Signatures. For recurring donations, a cumulative receipt is usually delivered to the donors at the end of the year.
Segment The Email List of Your Donors
To keep in touch with the donor, email is the best tool to send updates about what things are happening in your organization. So, you need to have a very effective email campaign to get more donations down the line. Through the email, you can also express how important their donations are to your goal and mission. Thus, understanding the donors is one of the keys to create an effective marketing campaigns through email. Therefore, it is much recommended that you segment your database to identify the most and least involved supporters. In this case, the message may change due to the dependent segment.
For example, you can start segmenting by splitting your database between recurring donors and one-time donors. Use a different message for each group since they may also have different relationship to your organization.
If the message is more personal, well it means the relationship is better. In this case, donors tend to donate when you create a good communication with them.
Use Email to Promote Your Donation Form
The next step on how to get donations online is to use email to promote your donation form. In this case, once you notice the donor segments, you should create effective communication with them. Don’t forget to save the donor’s contact information in your database so that you can easily check them out both by first name and last name. Make sure that the email also include a donate button that is appealing visually to let your donors to easily access your donation form.
Recognize The Non-Digital Donors
In some cases, there are usually non-digital donors saved in a database. They never use email as a means of communication. They are just mailing their donations. This way, you can ask them to engage in online donations that will be good for your organization in the future.
To recognize them, firstly you need to create a smart list for those donors contact and export the list for a mail merge.
Ask Your Donors To Go Paperless
The last step on how to get donations online is asking your donors to go paperless. Explain that going paperless will save more time and money since you don’t use the manual process anymore. Provide them with the guidance to donate online for the next donations. Thus, you can finally update your database using this information.